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Blake Lively Announces New Hair-Care Brand at Target, Inspired By Her Own Routine
by
kyley warren
Blake Brown Beauty
Beauty trends come and go, but coveting Blake Lively‘s luscious, golden mane lasts forever – or at least that’s been the case for the past two decades. Ever since Lively’s breakthrough role in “The Sisterhood of the Traveling Pants,” her bright, blond hair has been the subject of both envy and inspiration.
A quick search on Google will yield tens of thousands of results for “Blake Lively hair color” and “Blake Lively hairstyles.” Her famed “Gossip Girl” character, Serena van der Woodsen, inspired a hair renaissance of Jennifer Aniston-esque proportions between 2007 and 2012. And on TikTok alone, the discover tag “How to Do Blake Lively Hair” has nearly 5.7 million posts, with tutorials that replicate the star’s signature hairstyle.
Now, the actress and entrepreneur is pouring her most sought-after beauty secrets into a new brand that attempts to bottle the magic of her hair-care routine. Seven years in the making, Blake Brown Beauty is designed to mirror Lively’s own unique hair-care philosophy and follows a strict treatment system that prioritizes shampoo and hair masks, as opposed to the traditional shampoo-and-conditioner formula.
“I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there,” Lively said in a press release. “Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control.”
With eight vegan and cruelty-free hair-care products – including a dry shampoo, glam mousse, and treatment mask – the formulas are made to nourish and strengthen, with all hair types (and shopping budgets) in mind; the line’s most expensive product costs $25.
Lively’s hair-care brand, Blake Brown, will be available to shop online at Target.com and in stores beginning Aug. 4. In the meantime, you can browse the line’s full product offerings below and see more of Lively’s most iconic beauty moments over the years.
Related: A Timeline of Every Celebrity Beauty Brand – Including Wyn by Serena Williams
target.com
Strengthening Shampoo
Blake Brown Sandalwood Vanille Fundamental Strengthening Shampoo ($19)
Made with a proprietary plant protein complex, this shampoo is designed to give hair a fuller, shinier look.
target.com
Reset Pre-Shampoo Mask
Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask ($25)
Per the brand, use this nutrient-dense treatment once a week to give your hair a luxurious boost.
target.com
Nourishing Mask
Blake Brown Wild Nectar Santal Fundamental Nourishing Mask ($20)
Dry hair, be gone! This nourishing mask works to tame frizz and infuse hair with a more noticeable, hydrated glow.
target.com
Leave-In Shampoo and Conditioner
Blake Brown Bergamot Woods All-In-Wonder Leave-In Potion Shampoo and Conditioner ($19)
This rich formula is made to look like a magical potion bottle – and for good reason. Primed for styling, the solution transforms hair with its versatile ingredient list and woodsy fragrance.
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Dry Shampoo
Blake Brown Amber Vanille Dry Shampoo ($20)
If you’re short on time and need a quick solution to revive your hair, incorporate this dry shampoo into your routine. The lightweight formula can help refresh roots and coat strands with a visible shine.
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Strengthening Mask Hair Treatment
Blake Brown Sandalwood Vanille Fundamental Strengthening Mask Hair Treatment ($20)
Say goodbye to split ends with the help of this strengthening hair mask, which acts as a conditioner and works to detangle all hair types.
target.com
Nourishing Shampoo
Blake Brown Wild Nectar Santal Fundamental Nourishing Shampoo ($19)
This shampoo is equal parts nourishing and fragrant, with a Wild Nectar Santal scent that’s infused with notes of bergamot, fig, cardamom, and sandalwood.
target.com
A Glam Mousse
Blake Brown Blackcurrant Vanille Glam Mousse ($19)
When your hair needs a volume boost, reach for this styling formula. Unlike other mousse products, this solution builds hair up without any usual stiffness.
Blake Brown Beauty
Kyley Warren is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.