The Four New Beauty Brands you NEED on Your Radar

drsomjiskincare.com

There always seems to be a new beauty launch or game-changing brand coming through and it can often feel exhausting to keep up with the ever-moving beauty world. Not only are there new products, but there’s also new ingredients to be aware of that claim to transform your skincare routine. And before you have even learned to pronounce hyaluronic acid you’re told the next big ingredient is taking its place (Pentavitin, in case you were wondering!)

As a beauty editor I often get sent lots of new brands to try out and although there are so many I really like, it takes an exceptional product to really make me stop and switch it into my permanent collection. But over the last year I have tried a few brands that have really impressed me and I think will continue to make moves in the industry as we enter 2025. A few of them launched in 2023, however it’s really only been the last few months, and certain new products, which have made me stop and take notice.

From a dermatologist-led body care line to a Medispa skincare range, to a rebrand from Laneige’s sister company there is something here to make you stop and take notice. Read on to find out why these brands have managed to impress me and why I think they’re worth considering.

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