The options available in the world of eyebrow makeup are pretty staggering. From gel to wax, pencils and pens, there is something for everyone. One of the most-loved brow products is pomade. Not everyone is born with naturally bushy brows and this product is the secret to creating that for yourself.
While a gel product simply enhances what you naturally have, brow pomade allows those with more sparse brows to fill them in quickly and will little fuss — you don’t have to draw on individual hairs like you would with a pen. Or, if you’re simply after thicker, more defined brows, you can also achieve this with brow pomade.
Known for its commitment to eyebrows, Benefit has added a brand new pomade product, called POWmade ($37), to its line and it’s everything we hoped for and more. With a creamy, blendable formula that glides on, you can finish your brows in just a few swipes.
This before and after speaks for itself.
Pencils and pens can be finicky, but the POWmade Brow Pomade is designed to offer quick application, leaving your brows looking naturally thick and defined. To apply, you need an angled brush — like the Benefit Dual-Ended Angled Eyebrow Brush ($37) — and you simply paint the product on the brow lightly, building up the coverage if needed.
Benefit’s POWmade comes in eight shades and the product pot has three custom-made ridges, helping you use the right amount of product. This means no mess or wiping the excess product on the back of your hand. We love a clever design!
If you’re in lockdown like much of the country is right now, and you’re unable to have your brows tended to by a professional, this is the perfect way to create definition and give yourself a little brow makeover from the comfort of your own home. It’s all about the little luxuries right now!
