As a former beauty editor I’m used to hearing about the latest trends, but it always entertains me when one ingredient, colour, or scent seems to come out of nowhere and take its place as the trend du jour and for 2024 it without doubt cherry. It appears we are all suckers for this small, round succulent fruit. Especially cherry perfume.
Picking up where we left off last autumn, we have started to see cherry gain momentum again after the success of cherry hair and mocha cherry (yup, this was a thing) nails. However this year it seems we are also going nuts for anything cherry scented.
The most interesting aspect of the cherry trend is how it seems to work along the whole spectrum, from its colour being either bright red to rich burgundy, to its scent crossing from the super sweet to sour and tart. Which is probably why it has gained so many fans, as it doesn’t pigeon-hole itself into either camp, so it has mass appeal.
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Michelle Feeney is the founder and CEO of Floral Street. She’s also the former CEO of tanning brand St Tropez and an industry expert.
One of the key momentum drivers in the scent sphere for autumn 2024 has been the eagerly anticipated third Sabrina Carpenter perfume Sweet Tooth Cherry Dreams. Where she previously gave us Sweet Tooth and Sweet Tooth Caramel Dream, she is now all about the cherry and it seems fans are desperate to give it a sniff. This new perfume is also providing an entry level into cherry for many who have been priced out of buying many of the other cherry-heavy premium scents.
Why cherry is having a moment is all down to its unique combination of boldness and sweetness according to Michelle Feeney, founder of Floral Street and industry expert. “There’s something irresistible about that juicy, ripe cherry note – it feels playful, but with a depth that makes it stand out.” she tells PS UK. “It’s perfect for those who want a fragrance that’s fun yet sophisticated.”
Read on to find out my favourite cherry scents and you may also be inspired to try this berry perfume this Autumn too.
superdrug.com
Sabrina Carpenter Sweet Tooth Cherry Dreams
This pop princess is really making her mark on the music industry and like many female music trailblazers of the past she has also taken the celebrity perfume market by storm. Her perfume range is currently selling one bottle every 20 minutes in Superdrug and her third fragrance Sabrina Carpenter Sweet Tooth Cherry Dreams (£20) joins her current scents; Sweet Tooth and and Caramel Dream, this week and looks set to continue to appeal to her tween audience.
This fragrance has a slightly older appeal, leaning on cherry, peony and poppy as its fruity-floral base combined with her signature chocolate and vanilla undertones. This isn’t for everyone but if you like sweet, floral scents then I would recommend giving it a go or gifting it to the tween in your life.
sephora.co.uk
Kayali Burning Cherry
This woody cherry scent smells like a warm Autumn evening. If you are looking for something unique, yet still fruity an floral I would give Kayali Lovefest Burning Cherry (£66) a go. It can be worn alone or layered with one of Kayali’s vanilla scents which completely transforms its fragrance.
memoizeperfume.com
Memoize London Frangi Frenzy
If you’re after a scent that’s good enough to eat then the Memoize London Frangi Frenzy (£95) might be for you. It smells like a Bakewell tart with its mix of tart cherries and creamy, nutty almond. But this is not for kids, the base notes of tonka, musk, and woody patchouli give it a sophisticated depth.
spacenk.com
Juliette by Juliette Has A Gun
There’s something soothing and seductive about this Juliette by Juliette Has A Gun EDP 100ml (£100) perfume. With its sour take on cherry and spicy pepper notes it will give your nose a little tickle as you take in this full, unique fragrance. It is one of those distinct scents which will you will be able to smell long after you leave a room.
boots.com
Floral Scent Black Lotus
I recently took this Floral Street Black Lotus (£74) scent on holiday with me to wear in the evening and every time I wore it I felt confident and powerful. It has a underlying sweet smell, but doesn’t smell childish. The black cherry is combined with the sweet, honeyed scent of Rose, which is undercut with red peppercorn and saffron to add a extra level of punch. For me this is everything an evening scent should be.
theperfumeshop.com
Q By Dolce & Gabbana EDP
If you’re looking for a florally cherry fragrance then this could be right up your street. Q By Dolce & Gabbanna (£61) feels like Dolce & Gabanna Light Blue’s older sister, with the introduction of musk to the citrus undertones it offers a slightly more mature take on this style of fragrance. The cherry is mixed with the creamy heliotrope in the mid notes, which are the ones you will smell after the initial top notes drift away so you will need to be a fan of this combination to appreciate the scent.
theperfumeshop.com
Elie Saab Elixir Love EDP
For me Elie Saab always brings seductive and ultra feminine fragrances to the table and thisElie Saab Elixir Love (£70) is no different. The top notes of cherry and damask rose really bring the floral, fruit scent to life in the first spritz, however once the perfume starts to settle you will smell the jasmine and neroli coming through. This isn’t a subtle fragrance, it is quite a head turner and really suits this time of year as although it is floral, it doesn’t feel summery and reminds me more of darker, cosier nights.
superdrug.com
Lauren Ezekiel is an associate editor at PS UK, where she writes about all things beauty and wellness. With a degree in journalism and 12 years’ experience as a beauty editor at a leading Sunday supplement, she is obsessed with skincare, hair and makeup, and is often found offering advice to innocent bystanders. Her work has been published in Grazia, OK, Health and Beauty, The Sun, ASDA, Dare and Metro.
