It’s Time For Your Hair to Enter Its Healing Era With the New Kérastase Premiere Collection

If your locks have seen better days, it’s time for a transformation. Meet Kérastase and the game-changing products set to dominate the bond repair scene — combining luxury with serious science to give you the healthiest hair of your life.

We’ve all been there — split ends, breakage, and that stubborn dryness that won’t quit. Whether it’s from heat styling, colour treatments or just everyday wear and tear our hair can suffer, the Kérastase Premiere collection is designed to tackle all of that and more. With products formulated to repair, strengthen and boost shine, it’s the ultimate solution for weak and brittle hair.

The Science Behind the Magic

Supplied: Kérastase

Kérastase has harnessed the power of 3% citric acid and 5% glycine to fight calcium buildup in your hair. Why does this matter? Well, calcium can make your hair rigid, dull and prone to breakage. By removing it, the collection helps to reconnect broken keratin links, radically reversing persistent damage.

What’s in the Collection?

If you’re experiencing calcium buildup in your hair that makes it feel rough and weak, the Première Intensive Repairing Concentrate is your new best friend. It’s a pre-shampoo treatment targets and removes calcium deposits, helping to prevent breakage and reconstruct weakened hair from the inside out.

Supplied: Kérastase

For those who need a gentle yet effective cleanse, the Première Decalcifying and Repairing Hair Shampoo is sulfate-free and washes away impurities and calcium buildup. This leaves your hair feeling stronger and more resilient after every wash.

Supplied: Kérastase

If breakage and dullness are your main concerns, the Première Repairing Conditioner for Damaged Hair is lightweight and restores much-needed moisture and shine — combating brittle and lacklustre hair.

Supplied: Kérastase

When your hair needs a deeper level of repair, the Première Repairing Mask for Damaged Hair steps in. This rich, creamy mask penetrates the hair fibre, smoothing and reinforcing the inner structure, which significantly reduces breakage and leaves your hair feeling silky smooth.

Supplied: Kérastase

For those battling humidity and frizz, the Première Intensive Repairing Serum is a leave-in serum that not only fights frizz but also protects your hair from heat damage up to 230°C, ensuring your style stays sleek and protected.

Supplied: Kérastase

If your ends are looking particularly dry and split, the Première Repairing Hair Oil is an intensive shine oil that works to seal split ends and infuse your hair with softness and shine, giving it a healthy, glossy finish.

Supplied: Kérastase

Time to Embrace Your Best Hair

Kérastase Global Brand President Rosa Carriço puts it perfectly, “Premiere is born from an unprecedented scientific discovery… We are repairing hair further, deeper, and more long-term than ever before.”

From the moment you start using the products, you’ll notice the difference. Your hair will feel softer, look shinier, and be stronger from the inside out. Plus, with ambassadors like Emily Ratajkowski and Ebonee Davis showing off their gorgeous locks — you know you’re in good company.

So, if you’re ready to give your hair the TLC it deserves, it’s time to make the Kérastase Premiere collection a part of your routine. Say goodbye to damaged hair and hello to strength and shine — your hair’s healing era starts now!

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