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Recently, we took a deep dive into the coquette aesthetic, a Lana Del Rey-inspired viral trend with over a billion views on TikTok. It’s a trend that’s all about romance, whimsy, positivity and self-care, and while it’s not without its dark side, it is a vibe. If you want to learn more about the origin of the trend (and some of its controversies) head to our deep dive. Alternately, if you want a slice of it in your beauty routine, read on.
Related: Is TikTok’s Coquette Aesthetic “For You”? The Sweet, Sexy, Controversial Trend, Explained
How to Be a Coquette Girl
For a coquette beauty look, focus on pearly finishes, a fresh, dewy complexion, doll-like eyes and cotton candy blush colours.
@urvintagedaddy Blue and pink together is heavenly? #dollcore #fyp #lizzygrant ♬ original sound – sea and shore ?
Complexion:
Barry M Cosmetics Glass Gloss Illuminating Serum
For a cherubic and ethereal complexion, start with the hydrating Barry M, Glass Gloss Illuminating Serum ($19). This hydrating and plumping serum features jojoba oil, vitamin E and rosehip oil and will keep your complexion bright and bouncy all day.
Westman Atelier, Vital Skincare Complexion Drops
If you have dry skin, the Westman Atelier, Vital Skincare Complexion Drops ($113) will provide you with smooth, doll like glossy complexion. Granted, it’s expensive, but we promise with one to two drops it will take your complexion to coquette perfection.
Looking for two figure price point? In the below coquette tutorial creator @karland_2.1 uses Maybelline, Fit Me Matte and Poreless Foundation ($22) perfect for oilier skin types after a smooth, doll-like complexion.
It Cosmetics, Bye-Bye Under Eye, Illuminating Full Coverage Anti-Ageing Concealer
Coquettes prioritise self-care and get plenty of sleep. Suppose you need to fake this approach to life until you make it? You won’t find a more full coverage, hydrating, sleep-and-self-care faking product than It Cosmetics, Bye-Bye Under Eye, Illuminating Full Coverage Anti-Ageing Concealer ($50). Sure, it might have the longest name in the beauty industry, but it’s good.
Cheeks
Dior Backstage, Universal Rosy Glow Blush
A truly viral product with 1.1 million views of its own, the Dior Backstage Universal Rosy Glow Blush ($69) is a staple of coquette flat lays. What’s behind this boujee blushes popularity? It creates a custom cool-pink flush of colour on any complexion thanks to unique technology that reacts to moisture levels in the skin. A must-have for any aspiring coquette.
Too Faced, Cheek Popper Blushing Highlighter
The Too Faced Cheek Popper Blushing Highlighter ($45) limited edition new release, and the perfect high-pearl finish blush topper for the coquette in you. Layer over your cheek stain for an ethereal flush.
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Lips:
Benefit, Bene Tint
An iconic product, Benefit, Bene Tint ($38) was most millennials’ first lip stain. It gives a universal rose-tinted flush to lips, cheeks and nip and lasts all day and is perfect for a coquettish blurred lip look.
Dior Glow Oil, Colour Reviver Cherry Oil
Dior is a favourite amongst Coquette girlies, and this high gloss lip oil enhances your natural lip colour, giving a perfect just-finished-sucking-on-a-raspberry-icy-pole look. Shop here.
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Eyes:
NYX, Jumbo Eye Pencil in “Milk”
Coquette eyes are angelic and doll-like so start your look with a lighter, shimmering base colour. Depending on your complexion, we recommend NYX, Jumbo Eye Pencils in “Milk” or “Iced Mocha” ($13).
Charlotte Tilbury, Hypnotosing Pop Shots
The best shimmer shadows you will find Charlotte Tilbury, Hypnotising Pop Shots ($51) provide creamy, never crunchy reflect, in a range of ethereal shades. Personally, we love Pillow Talk Diamonds for the Coquette look, but you can take your pick.
Tarte Fake Awake Eye Pencil
The easiest way to make your eyes look more doll-like is to exaggerate the area called the aegyo sal under eye bags. Unsure how to contour your under-eye bags? Check out niche-beauty TikToker Zoe Kim Kenealy’s tutorial here. Once you’ve watched it you’ll know you need a creamy, nude eye pencil. Fortunately, Tarte, Fake Awake Eye Pencil ($37) fits the bill perfectly.
Lancôme Hypnôse Doll Eyes Mascara
Cut your search for the ultimate fluttery doll-lash short and reach for Lancôme Hypnôse Doll Eyes Mascara ($64). It’s a magic wand for fluttery, glossy, Bambi-eye framing lashes and a staple in the handbag of any coquette.
Doll-Lashes:
No coquette look is complete without doll-like, fluttery lashes. We love these natural, fluttery falsies from Little Devil Cosplay Makeup ($5) (cosplayers know best). If you’re looking for a more exaggerated look, try these exaggerated Manga Lashes ($12).
Nails:
Gucci, Vernis a Ongles Nail Polish in “Lucy Baby Blue”
Coquette culture isn’t all about pink – Lana Del Rey would be all over this new duck egg blue polish from Gucci, and we are too. Find the polish here.
Fragrance:
Daisy, Marc Jacobs Paradise
This limited edition scent blends nostalgia (we all had a bottle of Daisy on her bedside tables in 2007) and sweetness – making it the ultimate coquette toilette. A bright, fresh floral scent with notes poppy and ambroxan Daisy Marc Jacobs Paradise, ($113) will make you feel like you are eating macaroons in Marie Antoinette’s gardens in Versaille at sunset—very coquette of you.
Final Coquette Aesthetic Touch:
Massive Bow
You are not a coquette unless you’re rocking minimum 5-10 bows and ribbons at any given time. Clock up your bow count with the plush velvet Morgan & Taylor, Piera Bow ($40) – it’s an oversized cutie that clips in, so you won’t need to worry about it slipping out.
