Make some space, Gwyneth Paltrow, because Kate Moss is coming through. The model launched a beauty and wellness brand named Cosmoss on 1 Sept. that aims to encourage “self-care created for life’s modern journeys to make them beautiful, mesmerising and magical.” While Moss’s undeniable influence in the fashion realm has seen her reach icon status, she has also been known to live a seriously rock-‘n’-roll lifestyle. So is the notorious party-lover really in a position to offer up wellness advice? She might just be.
In an interview with British Vogue, Moss addressed some of the sceptics. “I learnt to look at myself, at my shortcomings and truthfully at who I am. And not be afraid. I started meditating every day, doing transcendental meditation, wild swimming . . . I tried everything [new],” she said. These new habits were inspired by dwindling physical health, which she felt she needed to do something about. In her own no-holds-barred words, Moss’s adrenal glands and nervous system were “f*cked”. So she turned to healthier habits and started seeing a homoeopath and spiritual guide Victoria Young in a bid to “fix them”. Moss declared she has “never felt better”.
After spending her lockdown in the Cotswolds countryside and being forced to reconnect with herself, Moss decided to take the leap and bring her new-found love of nature to the masses. She has since brought Young to her new brand to give Cosmoss real credibility. With spirituality as its heart, the brand focuses on nourishing the body both inside and out through skincare, fragrance, and a range of teas. The products have been designed to replicate the daily “rituals” that Moss has kept up for years to help her find balance with her busy lifestyle.
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If the word “ritual” feels a little woo-woo, it’s actually just spiritual lingo for completing an activity at a certain time of day for a specific purpose. For that reason, you can buy Cosmoss products individually or in dawn-, day-, and dusk-ritual bundles to mirror the fundamental pillars of Moss’s daily wellness routine. While the site is predominantly product-based right now, there is a section titled “Kate’s Corner”, leaving fans speculating as to whether this leaves space for Paltrow-style blog advice. As it stands, there are only three posts: a photograph of the album cover for Nick Drake’s “Pink Moon”, who she writes is her “musical inspiration”; a photo of Moss at The Ritz in Paris during Fashion Week, where the sky gave her the reference for the tea packaging; and an image of a piece of art by Emma Kunz, which also inspired Moss while creating her brand.
Yet the Cosmoss launch has divided opinion. Astrologer Francesca Oddie sees brands like this as a way to get spirituality, and all the good it can offer more publicity.
“I don’t mind celebrities coming out with spiritual brands. I think it’s good that spirituality is trending and that’s the best way to get it into the mainstream, provided that they bring experts in,” she tells POPSUGAR. Author Semra Haksever thinks differently.
She feels that Moss’s launch, which comes just a few months after Holly Willoughby’s Wylde Moon and just weeks after Moss was announced as Creative Director of Diet Coke, dilutes the beliefs she holds so dear. “People already think spirituality is a bit of a fad and celebrities hijacking it makes it exactly like that. It reeks of capitalism, which is the antithesis of what any of this stuff is about,” she tells POPSUGAR. “It’s amazing if you’ve found something in wellness and you feel good, but why do you need to capitalise on it?”
Although, Moss isn’t claiming to be some kind of guru or healthcare expert. The aim of COSMOSS is for her to share the benefits she has gained from her new holistic approach to life with the rest of the world. “A place where hedonism and wellness coexist,” says the press release shared with POPSUGAR. While we’re used to seeing the model on magazine covers and brand campaigns, she posted a more raw video of her completely nude walking into a lake to publicise the launch. It seems Moss is on a mission to make her “transformation” a signal that others can find balance, too.
The six individual products are available to buy right now. Read ahead to see what they are and how to use them. But what actually are they, how do you use them, and what ingredients do they contain? Here’s a deep dive into each product.
