The Glow Product Loved By Celebs Returns to Australia After Going Viral

It’s devastating when it happens. You get hooked on a lipstick shade or a TV show — and, boom! — the lippy’s withdrawn from shelves and the program’s axed.

It was a similar story for fans of L’Oréal Paris Lumi Glotion.

The coveted, glowy ‘multitasker’ was available on our shores a few years back but was then discontinued here, with only American shoppers able to access it.

Local beauty devotees had to stockpile the original Glotion or try to get their hands on it overseas and were nearing the end of their stashes. Despite no longer being available here, it remained the number one searched product on L’Oréal Paris’s website in Australia.

At the same time, celebrities and influencers abroad were snapped wearing the luminous skin tint everywhere.

Models Kendall Jenner and Cindy Bruna showed off a lit-from-within glow, sporting the product in a recent L’Oréal Paris campaign. Actress Elle Fanning looked radiant at the Met Gala with a little help from Lumi Glotion, which complemented the sheer elegance of her Balmain gown. Eva Longoria’s complexion glowed luxuriously at the Oscars, thanks to her using the product.

Even businesswoman and writer, Martha Stewart, reached for the multi-use enhancer when she graced the Sports Illustrated swimsuit cover at 81. Makeup artist Nicole Daisy Toye told People: “I use [Lumi Glotion] every day on her.” She added, “It’s how she gets that dewy look, like she just got a facial.” 

Beauty lovers were also raving about the product on social media, turning it into a viral sensation. (A tube of the lotion sells every 20 seconds in the US, according to a NielsenIQ report.)

Social media star Charli D’Amelio was so enamoured with the product that she shared a video on how to use it for a “super-natural, no-makeup makeup look”. “This glow is literally insane,” she enthused in her vid.

And here’s where we get to the happy ending for Aussie fans. Because, after such fervour for the item sweeping the globe, L’Oréal Paris has chosen to bring Lumi Glotion back to Australia.

Plus, the product’s not only much-loved the world over, it’s AFFORDABLE — available exclusively here at Chemist Warehouse.

Hydrate and Luminise

A lot of the buzz around L’Oréal Paris Lumi Glotion comes down to the fact that it’s multipurpose.

Along with it giving you a glowy, bronzed look, it can provide up to 24-hour hydration, care of it being infused with skincare goodies like glycerine and shea butter. It’s also foolproof.

While some people avoid illuminisers, worried that they’ll end up looking like a disco ball, beauty followers adore Lumi Glotion because it’s super-easy to use and offers natural radiance. It’s also suitable for those with sensitive skin and has a lightweight texture, providing light coverage with a glow finish.

Many luxury brands now offer illuminators, but why opt for them when this high-performing tint is available at an affordable price tag? L’Oréal Paris is, after all, an OG in the skin illuminator space.

@lorealparis

Shine bright like @charli d’amelio with Lumi Glowtion by L’Oréal Paris. ✨💄 Have you added this radiant essential to your beauty routine for a glowing transformation? #LumiGlotion #LorealParis #Makeup #GRWM

♬ original sound – L’Oréal Paris

Glow Your Own Way

You know those convertible frocks that you can wear multiple ways, from halter-neck to off-the-shoulder? Well, L’Oréal Paris Lumi Glotion is a lot like that, but in a tube.

Rather than having a makeup drawer overflowing with products, you can save space with this nifty item and let it work overtime for you. Depending on your mood, the Lumi Glotion can be worn in five different ways — wear it solo when you want to skip the foundation, but still enjoy oil-free brilliance for your complexion. Or mix it into your foundation or use it under your makeup to add some luminosity to your visage.

As a highlighter, daub it onto your cheekbones and other high points of your face — and be rewarded with warmth and glimmer when the light hits those spots.

As a bronzer, use a darker shade than your skin-tone for some sun-kissed contouring.

Alternatively, slather the lotion on your arms, legs and body for shimmery, just-got-back-from-holiday skin.

The product can be applied using your fingertips, a brush or a sponge — and it’s available in four shades — Fair Glow, Light Glow, Medium Glow, and Deep Glow.

What Beauty Lovers Are Saying

Customer reviews of the product online are also, aptly, glowing. One shopper recently wrote on L’Oréal Paris’s page. They said “Often, I find highlighters to be a bit too much, and my skin ends up looking glittery rather than glowing.”

“But this one is just the right balance of subtle, but noticeable. The texture is really light and silky, which is more of a concern now as I’m approaching my forties.”

Another gushed about the build-ability and longevity — “It gives me a lush, subtle glow and it can be as natural or intense as I like it — I just add more [for the latter].” They added, “it lasts all day, and a little goes a long way.”

One other convert said it helps give her skin a lift. “I’ve used it without makeup as my skin was tired and it gave me a subtle glow. I’ve also used it under makeup, again for the subtle highlight, and for when I’m going out — just add a bit on top for the extra intensity. It isn’t drying or cakey.”

@lorealparis

The queen of glow @oliviadangerculpo has spoken, #LumiGlotion is the BEST #lorealparis #worthit

♬ son original – L’Oréal Paris – L’Oréal Paris

There are many reasons why Lumi Glotion has become a staple in beauty bags everywhere — it’s simple to apply, accentuates your features, blurs imperfections and boosts your natural glow.

Go get your ‘glow-jo’ back!