New Beauty Products 2024: Lip Oils, Face Serums & More

Beauty brands have had a busy 2024. They’ve released updated versions of their most-loved items (like The Ordinary’s re-formulated hyaluronic acid), delved into new categories (like haircare brand Ori Lab’s first accessory: a crescent-shaped comb) and launched products that are unlike anything existing on the Australian market currently (super-thin pencil Benefit’s Precisely, My Brow Detailer and non-sticky lip).

For beauty fans, the countless launches mean it can be hard to keep up. So, to help you, we’re highlighting some of the most noteworthy new releases in beauty. From a detangling comb that doesn’t break strands, to lolly-flavoured lip oils and a hair treatment that takes just 90 seconds to work, these are the best beauty products to launch in 2024.

Augustinus Bader The Face Mist

Science professor Augustinus Bader launched his eponymous skincare line in 2018 and in 2024, the brand expanded its range with a handful of new products. Our favourite among them is the Augustinus Bader The Face Mist ($147), an ultra-fine mist that floods skin with moisture for a plump complexion. Use it throughout the day when your skin is feeling dry and in need of some hydration or before starting your makeup for a dewy look.

Prada Balm

Prada launched into the beauty space in August 2023, with lipsticks, eyeshadows, foundations, day and night creams and more. The range was only stocked in Australia in November 2024. One product going TikTok-viral is Prada Hydrating Lip Balm, infused with bifidus extract and jojoba oil and promising 24 hours of hydration. The balm comes in several colours, including blue and green, which turn pink on your lips.

Fenty Beauty Soft’Lit Luminous Foundation

Rihanna’s beauty brand Fenty is known for being shade inclusive. The Fenty Beauty Soft’Lit Luminous Foundation ($64) is in line with that ethos, with 50 shades. Like its name sounds, the foundation aims to make your skin look softly lit and luminous. The foundation is a cream consistency that’s suitable for all skin types.

Color Wow Extra Strength Dream Coat

American haircare favourite Color Wow Extra Strength Dream ($62) launched in Australia in October. It promises humidity-proof, frizz-free locks for up to three washes. You spray it onto wet hair and then blow dry. Heat activates the formula, which then penetrates into your hair’s pores. It’s great for thick, coarse hair.

Elf Power Grip Dewy Setting Spray

Elf is a drugstore brand that punches far above its weight. One of its most-loved products is its Elf Power Grip Setting Spray ($24), launched in March this year. Shake it and then spray onto your face before applying makeup. It’s infused with aloe, hyaluronic acid and squalene and promises to give skin a dewy finish.

Dyson Chitosan Pre-Style Cream

This has to be one of the most unexpected beauty launches of 2024. In August 2024, Dyson, known for its cutting-edge vacuums and hair tools, launched haircare – a range of pre-styling creams and another of post-styling serums, each with four formulas for different hair types. The Dyson Chitosan Pre-style cream and Dyson Chitosan Post-style serum are both $89 for 100ml.

Kosas BB Burst Tinted Gel Cream

Kosas BB Burst Tinted Gel Cream ($65) is a skincare and makeup. It gives your skin a glowy finish while hydrating it on three levels. “First, delivering a burst that you can feel as you apply it, then really moving deeper into the skin, and finally working on the skin barrier to keep all that goodness in so that it doesn’t escape,” Kosas founder Sheena Zadeh says.

The Secret Skincare Enzyme Mask

Poor exfoliation can lead to blackheads, whiteheads and undergrowth of dead skin cells and trapped dirt and oil. It’s not ideal. The Secret Skincare Enzyme Mask ($75) uses fruit enzymes to exfoliate dead skin and improve skin texture gently. Antioxidant protection within it calms the skin, reducing fine lines and boosting collagen production.

Bondi Sands Technocolor Self Tanning Face Serum

When Bondi Sands introduced Technocolor Self Tan in 2023, the product went viral on TikTok. So, it seems inevitable that their latest, which uses the same tech but for the face, Technocolor Self Tanning Face Serum ($24.95), will be a hit, too. Each shade uses vitamin C to brighten, chamomile to soothe and colour tech to give your face colour. Complete an online quiz to help you determine your shade.

Moroccanoil Treatment Purple

In May 2024 Moroccanoil released its Moroccanoil Treatment Purple ($57), a twist on its Moroccanoil Treatment. The newer product is an oil with pigments that correct tones in grey, blond and highlighted hair and adds shine. You can use it on damp or dry hair.

YSL LoveShine Wet Shine Lipstick

YSL LoveShine Wet Shine Lipstick ($66) is part lipstick, part lip oil. It promises 24-hour hydration and protection from the elements. It’s made with fig pulp from the YSL Ourika Community Gardens in Morocco, blended with six oils. The result is a creamy, wet shine in buildable shades. Choose from 20 colours.

Bioderma Atoderm 2-in-1 Dry Body Oil

Bioderma is best known for its micellar water, but its Bioderma Atodern 2-in-1 Dry Body Oil ($46.99) could become its new best-seller. Designed to be used on dry skin, the oil works to exfoliate, removing dead skin with an AHA eater, while also nourishing. It’s packed with ceramide 3, jojoba oil and squalane. The oil is available exclusively at Chemist Warehouse.

The Bottao Duo

Bottao was born out of its founders wanting to simplify skincare. They felt there were too many products and steps to regimes. This year the brand launched its Morning Serum ($148) and Evening Serum ($148) which you can buy together in The Bottao Duo (now $251.60). You can read in detail what each serum ingredient does on Bottao’s page.

Three Warriors Radiant Complexion Serum By Sonia Kruger

Three Warriors’ Radiant Complexion Serum by Sonia Kruger ($80) was two years in the works. It’s made with hyaluronic acid, niacinamde and Tasmanian marine collagen. After cleansing your face at night, apply one or two drops to your face and neck. Wake up with a buildable tan in the morning.

Glow Culture Super Boost 3-in-1 Microderm Facial

As its name suggests, Glow Culture Super Boost 3-in-1 Microderm Facial ($45) is three products in one: an exfoliator, peel and hydrator. It’s formulated with fermented ingredients and other powerful actives that work to brighten and smooth skin. Use it morning or night and leave it on for three minutes.

Go-To Very Amazing Retinal

Go-To Skincare products have a cult following, and Very Amazing Retinal ($85), launched May 2024, will likely be no exception. The serum is gentle but powerful, reducing fine lines and wrinkles and improving skin tone, texture and elasticity. In addition to retinal, the serum is also packed with niacinamide, orobanche extract and mushroom extract.

Lillian Muir Freddo Espresso Transforming Body Scrub

Aussie Kate Muir grew up going to Greece for holidays with her family, and ever since then, has been interested in the culture’s self care rituals. Lillian Muir Freddo Espresso Transforming Body Scrub ($137.50) is made from coffee grinds and olive seeds. Transforming from a body scrub to a serum, it was designed to be used after bathing or showering. Massage the scrub in upward, circular motions.

Foreo Bear 2

The Foreo Bear 2 ($669) is the second generation of the Swedish-made handheld device used to improve wrinkles, fine lines and sagginess — like a gua sha, but much more effective and easier to use. It works with a special serum that you spread across the area you want to treat. The company’s app and website has face workout instructions you can follow.

Alpha-H Healthy Exfoliating Scalp Treatment

Since its inception in 1995, Alpha-H has stuck to skincare, but on April 30, it launched its first product for the scalp, Alpha-H Healthy Exfoliating Scalp Treatment ($39.99). It’s a pre-wash treatment you apply to dry hair before shampooing. Leave it on 1-10 minutes, while it works to exfoliate and clarify the scalp, getting rid of product build-up. Use it up to three times a week.

Murad Cellular Hydration Repair Serum

Murad’s Cellular Hydration Repair Serum ($105) is part of a trio of new products, two years in the making. TikToker Alix Earle called the serum “life-changing”. The serum repairs damaged cells so they can better hold water and nutrients, which is the primary indicator of good skin health.

Batiste 24H Sweat-Activated Dry Shampoo

Batiste is known for its affordable dry shampoo, but it’s stepped up its offering with its 24H Sweat-Activated Dry Shampoo ($23) that kicks into gear when you sweat. As you perspire, the dry shampoo soaks it up, releasing bursts of fragrance.

Too Faced Kissing Jelly Lip Oil

Too Faced Kissing Jelly Lip Oil ($38) was nearly two years in the works, with the final product giving a glossy shine without being sticky, and also extremely nourishing, thanks to sunflower and jojoba seed oils. The six flavours also took months to get right. They include sweet cotton candy, sour watermelon and grape soda.

Benefit Precisely, My Brow Detailer

Benefit Precisely, My Brow Detailer ($42) is the little sister to the brand’s much-loved Precisely, My Brow Pencil, which sells 1 unit every 7 seconds globally. The pencil has an ultra-thin pencil — the smallest brow pencil tip on the Australian market – so you can subtly fill in your brows. It’s available in six shades.

Ori Lab Detangling Comb

The Ori Lab Detangling Comb ($24.95) is Australian haircare brand Ori Lab’s first foray into accessories. The wide-toothed comb separates wet and dry hair strands without causing friction or damage to the cuticle. Try it after using a leave-in hair treatment, as it’ll help distribute the product through your locks.

Jurlique Herbal Recovery Face Oil

Julique Herbal Recovery range includes an eye roll-on, bi-phase serum and cream, but the standout product is the Jurlique Herbal Recovery Face Oil ($90). Featuring a blend of holy basil, echinacea and iris root, it boosts skin luminosity and reduces the appearance of wrinkles. Its adaptogens support the skin moisture barrier, helping it to be more resilient.

Avene Cleanance A.HA Exfoliating Serum

The drugstore brand behind the ultra-popular Spring Water Spray has released an Avene Cleanance A.HA Exfoliating Serum ($44.99) that promises refined skin texture after 10 days of use. It was designed to reduce spots, blackheads and residual marks and was tested on adult acne-prone skin.

Wella Professionals Ultimate Repair Miracle Rescue

Thousands of people who’ve used Wella Professionals Ultimate Repair Miracle Rescue ($48) spray have agreed it’s a “miracle in a bottle”. Apply 10-20 pumps to towel-dried, clean hair and let it work its magic in just 90 seconds before styling your hair. You don’t need to rinse it out.

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary’s best-selling product is its Hyaluronic Acid 2% + B5 ($15.90), which works to hydrate and plump while smoothing texture and wrinkles. In February 2024, it launched a reformulation of it, with now five forms of hyaluronic acid, a non-tacky, more lightweight texture and the ability to be absorbed into the skin more easily.

Straand Halo Hydrator Calming Hydration Scalp Mask

Straand’s The Halo Hydrator Calming Hydration Scalp Mask ($32) is a pre-wash hair mask, packed with moisture-restoring skincare ingredients and prebiotics that support the scalp microbiome. Leave it on for 10-30 minutes before washing your hair or wear it overnight for deeper hydration. Its gel texture feels cooling on the scalp.

Sundae Strawberries and Cream Whipped Shower Foam

In July this year, Sundae Body launched a new flavour – our favourite — whipped shower foam: strawberries and cream. The Foaming Body Wash ($20) is made with Kakadu plum and finger lime and has a long-lasting scent of strawberries, cream and vanilla sugar.

The Hardest-Working Beauty Products to Launch in Australia in 2024