A Timeline of All of the Celebrity Beauty Brands That Have Launched Since the '90s

In 1994, supermodel Iman launched Iman Cosmetics – a color cosmetics brand.

In 2004, we saw the launch of Jessica Simpson Dessert Beauty, a line of edible makeup products that have since been discontinued.

Jennifer Aniston helped launch popular hair-care brand Living Proof back in 2005 along with Dr. Robert Langer but cut ties with the brand in 2016 when it was sold to parent company Unilever.

In 2005, supermodel Cindy Crawford launched her skin-care company Meaningful Beauty.

Actress and model Josie Maran launched her brand Josie Maran Cosmetics back in 2007. It’s carried at major retailers like Sephora to this day.

Gwyneth Paltrow launched her wellness brand Goop in 2008. Today, it’s still going strong and has expanded into an entire lifestyle brand, featuring everything from skin-care products to bath soaks.

Former Victoria’s Secret angel and model Miranda Kerr launched Kora Cosmetics in 2009. The clean beauty brand is carried at Sephora.

In 2010, the skin-care brand Seeja was launched by supermodel Gisele Bündchen, but it has since been discontinued.

Salma Hayek once had her own makeup and skin-care brand called Nuance sold exclusively at CVS in 2011, but it has been discontinued.

For a brief moment, Kim, Khloé, and Kourtney Kardashian had a makeup line called Khroma Beauty in 2012 that featured everything from cosmetics to self-tanner, but due to legal licensing issues, it was pulled from stores a year later.

Drew Barrymore founded Flower Beauty, a drugstore makeup brand, in 2013. Since its launch, she has expanded the brand into hair tools.

Tyra Banks founded her namesake beauty company in 2014 called Tyra Beauty. The direct-to-consumer brand was around for three years but was discontinued around 2017.

Christie Brinkley launched her skin-care company called Authentic Beauty in 2014, and then expanded it to makeup in 2017. The company’s website has since been taken down, but you can find her products at Walmart, Amazon, and Kohl’s.

In 2015 Victoria’s Secret angel and model Lindsay Ellingson developed Wander Beauty, a cosmetics brand with a focus on easy makeup solutions for people on the go. It’s still going strong today and can be found at many major beauty retailers.

In 2015, Kylie Jenner entered the beauty market and changed the industry forever with the launch of Kylie Cosmetics.

In 2015, Kim, Khloé, and Kourtney Kardashian took another stab at launching a beauty brand – this time with Kardashian Beauty, a hair-care line, but it unfortunately never took off.

In 2015, Jessica Alba extended her brand The Honest Co. to include beauty. Honest Beauty is still very popular today in the clean, affordable makeup, and skin-care space and is sold at Target, Ulta, Amazon, and drugstores.

Ariana Grande released her first fragrance with her namesake brand Ariana Grande Fragrances in 2015. You can find her scents at Ulta Beauty, Kohl’s, and Walmart.

Eva Mendes launched an affordable makeup line called Circa Beauty in 2015 that was sold at drugstores, but it has since been discontinued.

In 2017, Rihanna brought Fenty Beauty to life and set a new precedent for brands in terms of shade range and inclusivity.

Kim Kardashian launched both her makeup brand KKW Beauty and fragrance company KKW Fragrance in 2017.

Gabrielle Union launched Flawless by Gabrielle Union, a textured hair-care brand, in 2017. In 2020, she announced that she had reformulated the products and relaunched with celebrity hairstylist Larry Sims.

Paris Hilton launched her first real beauty venture – if you don’t count the many fragrances (25 to be exact) – with skin-care brand ProDNA in 2018, and you can still buy the products online.

Famous soccer player David Beckham launched his men’s grooming company House 99 in 2018.

After launching overseas in 2014, Madonna brought her skin-care brand MDNA to the U.S. in 2019.

In 2019, Lady Gaga graced us with Haus Laboratories, an electric and colorful color cosmetics brand that is still going strong today.

Millie Bobby Brown launched her Gen Z-focused beauty company Florence By Mills in 2019. You can shop her products online and at Ulta.

Spice Girl-turned-designer Victoria Beckham made her debut in the beauty industry in 2019 with her namesake brand Victoria Beckham Beauty.

Tracee Ellis Ross started her own textured hair-care brand called Pattern Beauty in 2019. You can find her products at Ulta.

In 2019, Kylie Jenner expanded her beauty presence from just makeup to skin care with the launch of Kylie Skin.

Michelle Pfeiffer launched a clean fragrance brand called Henry Rose in 2019. You can buy her products online and at Goop.

At the start of 2020, Taraji P. Henson launched TPH by Taraji, a vegan, clean hair brand sold at Target.

In 2020, Venus Williams had expanded her athletic wear brand, EleVen, into skin care with the launch of two sunscreen products.

Rihanna expanded her Fenty empire with a new sector called Fenty Skin in 2020.

Addison Rae created her own makeup brand called Item Beauty in partnership with Ipsy in 2020.

Lauren Conrad brought us her namesake brand Lauren Conrad Beauty, which features a variety of lip, eye, and cheek products, in 2020.

After much anticipation, Selena Gomez launched her makeup line Rare Beauty at Sephora in 2020.

In an effort to make self-care affordable for everyone, Kristen Bell launched Happy Dance with Lord Jones, a CBD body-care and skin-care brand, 2020.

In 2020, Pharrell Williams surprised us with the announcement of his skin-care brand Humanrace, which has since already sold out.

Alicia Keys entered the beauty and wellness space with the launch of Keys Soulcare in 2020.

Model and actress Carmen Electra created her own brand called GOGO Skincare in 2020.

Issa Rae became the official co-owner of Sienna Naturals – a natural hair-care brand formulated for women with textured hair in 2020. The brand is currently in the process of restocking after selling out three times.

Jennifer Lopez made all of our dreams come true when she announced she would be launching a skin-care brand on Jan. 1, 2021 called JLo Beauty.

Former Victoria’s Secret angel and model Rosie Huntington-Whiteley is launching Clean Beauty Collaborative in the spring of 2021.

In the spring of 2021, be on the lookout for a new fragrance by Dolly Parton.