Two of the world’s biggest retailers, Ulta Beauty and Target, are joining forces and making our dreams come true in the process. On Nov. 10, the brands announced that an epic partnership called Ulta Beauty at Target is coming in 2021 to 100 department stores nationwide.
The collaboration will provide a “shop-in-shop” experience and fuse Ulta Beauty and Target’s best features – the massive roster of curated hair, makeup, and skin-care brands from Ulta with the affordable, one-stop shopping experience from Target.
Loyal Ulta shoppers may also be excited to hear that the retailer’s expert-trained consultants will be coming to the new Ulta Beauty at Target activations. The new shopping experience will resemble the design of Ulta Beauty’s current brick-and-mortar stores and be located near the existing Target beauty section.
The pairing isn’t limited to in stores, either: customers will also be able to shop Ulta Beauty at Target online with perks like free shipping on select orders, curbside pickup, and same-day orders. This will roll out in the second half of 2021.
Now, with both Starbucks and Ulta conveniently located under one big red roof, we know exactly where we’re spending our Saturdays until further notice.
