Calling all entrepreneurs! Television’s most cut-throat reality show is making a comeback, and it’s kicking off sooner than you think. Lord Alan Sugar and his minions are back for another season of Celebrity Apprentice Australia on May 22.
The series will see some of our favourite personalities battle it out onscreen, to prove to Lord Sugar who is more entrepreneurial. The CEO will once again play the no-nonsense role in the boardroom, along with his trusted advisors — Boost Juice founder Janine Allis and newcomer and businessman Nick Bell.
Under their watchful eye, 16 celebrities will play a heated game of survival in the hopes to raise money for their chosen charities. Each week, the contestants will use their industry contacts, skills and public profiles to beat their competition and of course, avoid those two dreaded words: “You’re fired.”
Plenty of twists and turns are expected, and the road to winning $100,000 in prize money definitely won’t come easy.
Joining Lord Sugar in the boardroom this year are Turia Pitt, Will and Woody, Bronte Campbell, Jodi Gordon, Benji Marshall, Amy Shark, Gamble Breaux, Beck Zemek, Vince Colosimo, Samantha Jade, Jean Kittson, Darren McMullen, Jarrod Scott, Carla from Bankstown, Ronnie Caceres and Eloni Vunakece.
Celebrity Apprentice Australia premieres on Sunday, May 22 at 7pm on Channel Nine and 9Now.
