It’s only January, but 2023 continues to be Paris Hilton’s year. During NBC’s coverage of the NFL wild-card game between the Los Angeles Chargers and Jacksonville Jaguars on Saturday night, Hilton appeared in an instantly unforgettable ad touting the XXXIII Olympic Summer Games coming in 2024. The games are set to take place in Paris, which makes Hilton the perfect person for the campaign.
The short ad kicks off with Hilton walking across a stunning room toward a pair of terrace doors as a voiceover intones, “Next summer, the eyes of the world will be on . . .” at which point the former reality star turns to the camera and says, “Paris.” Suddenly, the ad cuts to footage from past Olympic games before cutting back to a disappointed Hilton, who seems to realize it’s the city that’s the star this time, not her. “Oh . . . the other Paris,” she says.
Coming in at just 20 seconds, the commercial is both effective and funny – and perfect for Hilton, who gets to channel her “Simple Life” persona again. But while the ad is fun, the outtakes are even better. NBC released a second video featuring the “Stars Are Blind” singer trying to wake up an adorable tiny dog, quipping that they should change the name of the French capital because “it’s confusing” and saying her most famous catchphrase – “that’s hot” – in French. (“C’est Chaud!”)
Hilton also released a statement via an NBC press release sharing how excited she is to partner with the network for the Olympics. “The Olympics are so iconic, and Paris is, of course, one of my very favorite cities so it’s been really special to be able to participate in the countdown to get fans excited about the 2024 Games!” she said.
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In addition to releasing a statement, the 11:11 Media CEO also shared a few behind-the-scenes photos from the shoot on her Instagram. “Had a blast on set for my @NBCOlympics commercial ? #LovesIt ? Have you seen it? ? #ParisOlympics,” she captioned the pics.
Aside from playing off Hilton’s name, the commercial also doubled as an unveiling of the official Paris Olympics logo. The games are set to take place from July 26 to Aug. 11, 2024, giving NBC and Hilton plenty of time to collab again.
