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Here at POPSUGAR Australia, we love to support Australian fashion brands. Already this month, we’ve outlined the best Aussie activewear labels to help optimise your next workout and highlighted the homegrown designer brands that are making an impact on the fashion industry globally. While we have your gym gear covered and have offered a few ideas on brands to invest in for your everyday wardrobe, today we’re here to talk about the Australian underwear and lingerie brands that deserve a spot on your radar.
From beloved household names that have been around for generations, like Bonds and Berlei, to labels founded more recently, Australia certainly has no shortage of local lingerie brands to choose from. Spanning almost every price point, there’s a label to suit every budget and style. Whether you’re on the hunt for brightly coloured, lace bralettes or something a little more demure, you can certainly find what you’re looking for while also supporting an Australian label. There are also quite a few Aussie labels doing their bit for the environment by creating sustainably-minded, eco-conscious designs that don’t sacrifice style.
So without further ado, keep scrolling to read all about the Australian-owned lingerie labels we love and wear.
Nala
Nala
Launched in October 2022, Nala is an Australian lingerie brand big on sustainability and inclusivity. It sells bodysuits, tops and undies. The brand’s latest collection, ‘If You Know You Know’, is a collaboration with Byron-based fashion brand Something Very Special. Our pick from the collection is the SVS Mesh Triangle Wirefree Bralette ($59) that supports and shapes without wire.
Harper Intimates
Harper Intimates
Harper Intimates was started by Gold Coast-based sisters Charlotte and Mollie O’Sullivan in September 2024. The Rush Bralette ($79), made with lace, adds shape without any underwire. Match with undies you already own or the matching Rush G ($39).
The Iconic
Bonds
It would have been remiss of us to create an article highlighting Aussie underwear brands and to not include Bonds. The label is a household Aussie name and for good reason. Bonds creates quality garments at a reasonable price and has been doing so for over 100 years. These bikini briefs ($18) are just an example of its timeless offering.
The Iconic
Pleasure State
Founded in 2004, Pleasure State is the Sydney-based label that combines trend and comfort. The brand favours glamorous designs but never compromises on creating the perfect fit. Case in point: this My Fit Form Contour Bra (now $35).
The Iconic
Berlei
Berlei is another Australian household name, which should come as no surprise when you realise the brand has been running since the 1920s. With around 100 years of experience, it’s no wonder the label has cracked the code on creating comfortable, quality items, just like this Understate Seamless Bra ($49.95).
Boody
Boody
Crafted in organically-grown bamboo, sustainability is always at the forefront of Boody’s design process. Bamboo fabric is both breathable and comfortable making it the perfect choice to sit close to the skin. This Shaper Crop bra ($18) looks like the perfect everyday basic.
Kat The Label
Kat The Label
If you’re after something that feels a little more special, Kat The Label might just be the brand for you. The label specialises in creating intricate lace pieces just like this Bella Bralette ($65).
Nico Underwear
Nico Underwear
Nico is another brand that puts sustainability top of mind. The label chooses materials based on environmental footprint to ensure its production process is as sustainable as possible. For example, this Triangle Bra ($84) is made from organic cotton and was dyed this mauve colour thanks to the bark of a vembadam tree. Colour us impressed!
The Iconic
Bluebella
Bluebella was created in 2005 with a focus on modernity and self-expression. The brand is known for its unique details and intricate fabrics. This Thena Wired Bra ($now $20) is a great example of the brand’s unexpected shapes and use of colour.
The Iconic
Kayser
Designed in Melbourne, Kayser is another lingerie brand Australians have relied on for years. The label is trusted to create the everyday pieces we turn to for both style and comfort. This Very Smooth One Piece Bra ($50) is one of the label’s timeless essentials.
Bras 'N Things
Bras 'N Things
Bras ‘N Things is one of Australia’s leading lingerie retailer, stocking hundreds of brands and always celebrating diversity and inclusion. Their reoccuring Enchanted range, is designed for those that love a romantic, boho lingerie moment, and goes up to a G cup. It’s one of our favourite Bras ‘N Things ranges, as it’s super delicate and beautiful without neglecting comfort and functionality.
