Celebs Went for Simple Silhouettes at South By Southwest Festival

South By Southwest (otherwise known as SXSW) has currently taken over the city of Austin, Texas, like it has been since 1987.

Each year since it’s birth, the 10-day long festival is a hub for creative professionals across film, music, media and tech. It describes itself as “an essential destination for global professionals”, with the annual March event featuring music and comedy showcases, film screenings, exhibitions, professional development, and a variety of networking opportunities.

Up-and-coming — as well as already established — artists, come together and talk about their upcoming or most recent projects.

At this year’s festival, stars like Kaia Gerber, Nick Jonas and Tilda Swinton were in attendance, all to talk about professional and personal projects.

But with the festival making it’s way to Sydney in October of 2023, we thought it would only be right to do a round up of our favourite fashion we’ve seen at SXSW so far.

While Kaia Gerber has kept it classic and minimal, Tilda Swinton has brought her iconic Vivienne Westwood-esc ice-queen look to the carpet, plus many up-and-coming comics and actors making bold choices with fabrics and colours.

While we’re seeing lots of colour blocking, with multiple ‘fits made up of a red dress and/or jacket, red tights and shoes, we’re also seeing a return to simple silhouettes — leaning into a slim, straight, fitted shape — accentuating different body shapes beautifully.

Below are eight of our favourite fashion looks from the 2023 SXSW Festival so far.

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Robert Ouyang Rusli

Robert Ouyang Rusli attends the screening of “Problemista” during the 2023 SXSW conference, wearing a strapless black dress with a balloon skirt.

The bag though! So cute. When styles with the bonnet, the whole look has a more quirky vibe.

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Kaia Gerber

Kaia Gerber attends the “Bottoms” screening during the 2023 SXSW Conference in this beautifully simple white boat-neck dress. It’s giving Audrey Hepburn in Sabrina. A true classic.

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Maddie Ziegler

Maddie Ziegler attends the screening of “Bloody Hell” during the 2023 SXSW conference in this modern power suit. She looks effortlessly chic.

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Tilda Swinton

Tilda Swinton attends the screening of “Problemista” during the 2023 SXSW conference looking as cool as ever. She’s paired a collared mustard shirt with a matching tie, and printed wrap-around skirt that clashes in all the right ways.

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Djouliet Amara

Djouliet Amara attends the screening of “Bloody Hell” during the 2023 SXSW conference wearing a black latex suit that’s giving androgynous and sexy.

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Ruby Cruz

Ruby Cruz attends the “Bottoms” screening during the 2023 SXSW Conference is wearing a multi-coloured off-the-shoulder dress. Although it’s loud in colour and texture, the silhouette itself is simple and sleek.

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Havana Rose Liu

Havana Rose Liu attends the “Bottoms” screening during the 2023 SXSW Conference, in a dazzling gold satin dress. It’s giving ultimate simplicity.

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Ayo Edebiri

Ayo Edebiri attends the “Bottoms” screening during the 2023 SXSW Conference and has her colour-blocking down pat. All red, from the purse to the tips of her toes, this look is impactful due to it’s simplicity.

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