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You’re not imagining it: New Balance is having a major comeback. Celebs including Zoë Kravitz, Kendall Jenner and Hailey Bieber have all been spotted in the sneakers brand, not to mention they’re a constant fixture in many a street style gallery.
Founded in 1906, New Balance originally specialised in shoes with arch supports and other accessories designed to improve shoe fit and comfort. But, in the 1930s, the company starting making running shoes, quickly gaining a reputation for quality and innovation in the athletic shoe industry.
One of the New Balance’s key innovations was its varying use width sizes to accommodate different foot shapes. A departure from the one-size-fits-all approach many other brands were doing at the time, this extra shoe-tailoring gave New Balance a point of difference.
In the past few years, chunky, retro-style sneakers have come back in style, which has helped the brand come back into the mainstream. It’s also helped that the brand pairs well with most outfits, even working with workwear.
Scroll down to shop some of our favourite New Balance shoes, some of them on sale.
