Harry Styles Fans: Here’s How to Buy the Limited-Edition Pleasing Beach Bag

Stylers, get ready. At 5pm on Tuesday 16 Aug., the sold-out Harry Styles Pleasing Beach Bag is back. Due to popular demand, a brand new colourway of the super roomy tote is being released following the huge success of the blue version. And Styles has already been spotted using it, so you can bet that dedicated fans will have their alarms set for the release to ensure they own this very crucial piece of Styles memorabilia. Consider this your official reminder to do the same.

The 28-year-old One Direction alum famously loves a sturdy tote bag, and was spotted back in March carrying one that caught the attention of eagle-eyed fans. Walking alongside girlfriend Olivia Wilde in London’s Soho, the “Harry’s House” singer was sporting a very stylish tote that bore the Pleasing logo in black. Yet this was four months before Styles’s lifestyle brand Pleasing, released its third collection, Hot Holiday, which included the accessory.

Image Source: Getty/Neil Mockford

The blue limited edition Pleasing Beach Bag was available on 26 July but naturally sold out soon after. Fans demanded a restock – and today is that very day. Sort of. The blue is still sold out, but the brand new black logo will be available.

Besides being worn by Styles IRL, the bag itself combines fashion and function. Made with 100 percent organic undyed cotton, it can be worn in two ways: over the shoulder using the detachable strap, or held in your hand with the smaller strap. Styles has also ensured that the bag is ethically made in India. It’s the ideal summer accessory to use from the beach to the city.

Don’t get left behind. Bag this timeless essential that is guaranteed to be your most-loved summer purchase for years to come. Although there is a limit to two per person so tell your friends about The Pleasing Beach Bag ($100) as you won’t be able to bulk buy for your crew.