If you’re anything like me and love to bring a bit of glam to your workouts or if you’re all about leisurewear for any occasion, then IVY PARK x adidas‘s new capsule collection, #IVYHEART, will be right up your alley.
Inspired by February, the month of love, this capsule collection gets to the heart of the matter, in reds, pinks, and neutrals, with bold looks in inclusive styles, sizes and footwear for everyone.
Love — no matter how you define it, but most importantly love for yourself — is at the core of IVY PARK’s newest drop. Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals.
In colours that include Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White), the line is punctuated by tactile materials like velour, ribbed knit, and faux latex.
I mean, if sporting a power red, snakeskin print, sports bra and leggings doesn’t scream confidence and self love, then I don’t know what does!
This cinematic campaign focuses on the guiding thematic colour behind the collection. In the Western world, red is commonly associated with love, romance and sensuality. While in the East, red is attributed to good fortune and joy. Wherever you are, it’s clear that this colour represents positivity.
The concept is centred around bringing people together from all different backgrounds through this one colour that’s meaningful to so many. IVY PARK pays homage to various cultures inspired by this colour, incorporating red through a futuristic yet authentic lens. Red is bold and beautiful, but it’s more than just an aesthetic choice.
This collab between IVY PARK and adidas, sees the use of performance fabrics and graphic prints, allowing the styles to be designed to mix-and-match, from workout to night out seamlessly.
The capsule collection’s design aesthetic is rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ reputation for performance and innovation. These come together in a collection of silhouettes, that are sporty, stylish, and above all, unique. Think Sporty Spice, with an undertone of Beyoncé sass.
Design around three main pillars of: foundation, active, and fashion, #IVYHEART is highlighted by the Velour Dress and Tracksuit, Pique Jumpsuit and Sequin Duster. Accessories include a 5-Panel Hat, a clutch and a Heart-Lip Belt Bag.
Footwear consists of both on-the-court and off-duty styles. The range is highlighted by a new iteration of the classic Stan Smith sneaker, with a rubber dipped midsole. Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar.
Available to purchase online now, this IVY PARK x adidas #IVYHEART capsule collection takes luxe sportswear to a whole new level of fashion and innovation. Not only will you feel comfy and ready to run the world, but you’ll look fierce doing it.
Now say it with me: WHO RUNS THE WORLD?!
Shop here.
