Bed Rot in Comfort (and Still Look Chic) With This Minimalist Fashion Label

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When Sarah Hagger was pregnant, she had a recurring thought: ‘My body doesn’t feel like it’s mine’. Finding clothes that fit and made her feel good was nearly impossible. So, she created her own, launching fashion label DearMOR, with the ethos of redefining maternity wear.

The brand creates loungewear, bras and briefs that help women feel empowered throughout the journey to motherhood (and for those who aren’t yet mothers but simply want to look chic while bed rotting). The pieces are timeless, versatile and, importantly fit changing bodies. Sizes range from 8 to 18.

Standout pieces include the Fleur Nursing Bra ($79), which has nursing-access clasps for easy breastfeeding. The bra comes in colours latte, powder and cacao.

Another our fave items is the Kingsley Lounge Shorts ($69), which also comes in the same colours so you can wear them with a matching colour of the nursing bra as a set. The lounge shorts have a soft waistband designed to be worn above the bump. Plus, with their drawstring, you can continue to wear them postpartum.

Clothing-wise, the brand’s Daisy Lounge Set ($149) in gingham print and Audrey Linen Lounge Set ($169) in coconut will make you look like you have your life together (even if you don’t). Both sets are made from 100% pure linen and feature a top and shorts with an oversized fit, big enough to accommodate a growing bump.

The brand also stocks Caffeine + Chaos Caps ($45) that come in stone and chocolate and an Everyday Tote Back ($39) that reads ‘In my caffeine and chaos era’.

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