Every pregnancy journey is different, and thanks to growing scientific knowledge and technology, we have more access than ever to fertility support.
Starting a family usually takes a little bit of preparation, or, depending what you’re like as a person, a lot. If you’re at the life stage where babies feel like a million years away, but you hope is one day in your future, it’s helpful to learn more about what that journey could look like. Starting a family can feel intimidating and overwhelming.
I know that for me and many of my similarly-aged friends, there’s a lot we feel as though we need to know and learn, as well as so much we’d have to sacrifice to start a family. The experience of being pregnant can feel more overwhelming than exciting.
However, Kin Fertility — the company that brought — the #WeNeedMoreLeave campaign — is empowering people with ovaries to take control of their entire pregnancy journey through professional consultation, products and support, from conceiving to postpartum. They’ve done the research, and spoke to Australian women to understand what the real issues were surrounding nutrition during their pregnancy journey, and this is what they found:
- Results showed none of the women involved (850 women) were correctly following the pregnancy nutrition guidelines, but 61 per cent mistakenly thought they were.
- Pregnancy-specific multivitamin use was reported by ONLY 47% of women in the first trimester, 51% in the second trimester and 46% in the third trimester.
- 7 out of 10 women have experienced nausea or vomiting in pregnancy and are at risk of nutrient deficiency due to reduced food intake.
In response to these findings, Kin decided to formulate its own prenatal vitamin — designed specifically to support the baby’s growth and to replenish mum’s nutrient deficits during the pregnancy period. This is an important gap in the market to be filled, as taking a multivitamin alone may not be adequate to support the daily nutrient needs during pregnancy.
But they didn’t stop there. In creating their Prenatal, Kin dived deeper into specific vitamin deficiencies during pregnancy, and issues with other off-the-shelf prenatal vitamins currently on the market.
This resulted in the release of a revolutionary and holistic conceiving and pregnancy vitamin range including the Kin Prenatal, that is moving away from cheap ingredients and outdated formulations (typically seen in traditional vitamin giants). The Kin Prenatal contains highly bioavailable forms of ingredients (how easily the body is able to use the nutrients that are put in), to ensure everyone is able to reap the benefits.
How It Works
- At least 1 in 3 people have a common genetic variant (known as the MTHFR gene) that makes it difficult to absorb Folic Acid (the most important ingredient in prenatal vitamins) and therefore get the benefits from it.
- Approximately 38% of all pregnant women suffer from anaemia, and your body needs up to 300% more iron when you’re pregnant. Kin’s pregnancy nutrient uses an activated form of Folic Acid, Methylated folate, instead of folic acid. By using Methylated Folate, Kin’s prenatal allows more people to reap the critical benefits which include assisting healthy red blood cell production and supporting healthy foetal development.
The Iron used in the Kin Prenatal is Ferrochel, a bioavailable form of Iron that is easily carried unaffected through the intestine and into the target tissues, so it is more easily absorbed by the body. And, unlike many other iron supplements on the market, this one won’t make you constipated.
Approximately 90%–95% of pregnant women consume less choline than the adequate intake. Choline is also not found in traditional prenatals, despite being a critical vitamin for a baby’s brain development. Kin’s Prenatal contains Choline in its most absorbable form (the bitartrate salt form) — the same form of Choline found in healthy foods, which is easier for the body to utilise than pure Choline.
Women taking traditional off-the-shelf pregnancy/prenatal vitamins are often experiencing negative side effects such as nausea, constipation, acid reflux and diarrhoea. By choosing only premium ingredients in the most optimal and absorbable forms, Kin’s Prenatal reduces all the side effects that women typically experience from prenatal vitamins. It also combats side effects by omitting any nasties such as GMO ingredients, artificial colours, major allergens and excess ingredients that the body struggles to absorb.
Always read the label. Follow the directions for use. Ask your doctor whether this is the right vitamin for you.
Additional Facts You Definitely Want to Know:
- 2 key ingredients, essential for baby’s growth and mum’s nutrition.
- Science-led and dietitian endorsed
- Tastes like vanilla instead of fishy!
- Save up to 19% when you start a subscription
- Smooth soft-gel coating that goes down like a dream
Where You Can Get It
Alongside a Prenatal vitamin for women, Kin has also formulated a Male Prenatal and Postnatal vitamin, all in the most optimal and bioavailable nutrient forms.
Kin also provides a Conceiving Checklist for those thinking of trying/are trying for a baby, and a Pregnancy Checklist; both of which are free and personalised. Basically, they do all the thinking, educating and organising for you.
Find out more here.
