What we’re buying right now says a lot about where we’re at… and honestly, it’s pretty uplifting.
Thanks to insights from THE ICONIC, it turns out that we’re super into self-care, comfort, sexual health and keeping our personal grooming in check throughout these current lockdowns in Australia.
Firstly, we’re relishing in personal pleasure, with THE ICONIC’s sexual wellness category experiencing a noted jump, as many were faced with the prospect of laying low over the coming weeks. Sexual health brands such as We-Vibe and Smile Makers are also seeing its orgasm-inducing toys flying off the virtual shelves and we’re so into that self-lovin’ vibe.
Then, the winter chill combined with lots of time spent at home, has seen shoppers opt for fits that are less on the business-casual side and heavy on comfort. Think hoodie dresses, but fluffy and pink and endless styles of chic, fuzzy slippers.
And a more surprising one — we’re really investing in our hair care. Pricey hair tools have gone up in demand by 300 percent. I guess if you can’t dress up to go into the office, you can still make sure that your hair is on-fleek for those morning Zoom meetings.
Here is a round-up of the 12 most purchased items from THE ICONIC in the last month:
THE ICONIC
Peppy Co LED Light Therapy Mask
This LED Light Therapy Mask V2 by Peppy Co ($163) has seen a huge 300 percent increase in demand during the last month in lockdown.
FYI: Light Therapy Masks are used to help stimulate collagen production and kill the bacteria that cause acne breakouts.
THE ICONIC
Dyson Supersonic
The Dyson Supersonic ($549) has been in high demand, as Dyson products are seemingly super popular in lockdown. All our little self-care angels are coming out to play.
THE ICONIC
Dyson Airwrap Long Barrels
With a 200 percent increase in demand, Dyson products are popping off — especially this Dyson Airwrap Long Barrels ($799). This incredibly versatile hair tool can curl, straighten, smooth, dry and wave your locks into place.
THE ICONIC
Unite 2.0 by We Vibe
We say yes to sexual health purchases! This We Vibe Unite 2.0 ($129.95) is a highly-rated couples vibrator.
THE ICONIC
Nora by Velvetine
Nora by Velvetine ($89.95) is a remote control operated vibrator, which opens the door to so many cheeky possibilities. It’s the definition of discreet pleasure.
THE ICONIC
The Millionaire by Smile Makers
The Millionaire by Smile Makers ($69.95) is for self-pleasure beginners that don’t want to have to choose between internal and external play. It’s simple, easy to use and doesn’t disappoint.
THE ICONIC
Luxury Hooded Blanket by Miz Casa and Co
It’s not difficult to see how this lush Luxury Hooded Blanket by Miz Casa and Co ($79) went up in sales over lockdown. We all want something to hide in that is soft, warm, comfy and of course, cute.
THE ICONIC
Friends Milkshake Puzzle
The only thing more wholesome than doing a puzzle, is doing a Friends themed puzzle.
This Friends Milkshake 1000-Piece Puzzle ($19.99) is the most fitting lockdown activity to do with your housemates.
THE ICONIC
Lee Sadoughi Face Masks
Very pleasing to see that these gorgeous Lee Sadoughi (reusable) Face Masks ($75) are in high-demand. Here’s to following the rules and being sustainable while doing so.
THE ICONIC
Manduka PROlite Mat
We definitely need all the emotional and mental alignment we can get. People have been stocking up on this PROlite Mat from Manduka ($169.99).
THE ICONIC
GAIAM Pilates Toning Ring
This GAIAM Pilates Toning Ring ($39.95) has also been a major player in at-home wellness purchases.
THE ICONIC
UGG Scuff Slippers
These are technically for men, but what are chic slippers if not to be shared?
These UGG Men’s Scuff Slippers ($120) are a hot commodity right now.
